In today's busy and competitive world of business, online marketing is where the major action is now when it comes to buying and selling goods.
Simply put, it is a way of bringing the buyer and seller together to conduct a business transaction online, and where money changes hands when a product is sold, otherwise known as E-Commerce (Electronic commerce).
To promote your business online, you need to be aware of what is known as "Attraction Marketing".
This is where you leverage on the power of the internet to effectively promote your business online through various social media platforms, i.e Facebook, Twitter, Instagram, Periscope, YouTube, blogs, etc
It is not about using these various social media platforms is the key. Indeed, they are all important. But you need to know what you are doing.
If you are utilising all these platforms but targeting the wrong social media audience, then your effort will have been wasted.
You need to first of all identify your target audience (customers) online before you start marketing them.
If it is something that will most benefit young professionals within a certain age range and within a certain location, then those are the people you need to really send your message to.
Once you have identified your target audience, you need to captivate their attention through writing contents that will provide useful information about your business and products.
You can post contents in your blog. And you can equally post contents in your specific target audience face group page.
You can then include your blog link which will connect them to your blog or website, in case they need to read up more.
Your "marketing content" is your window of opportunity to attract your potential customer to buy from you. Therefore, your content page has to be properly written, with no grammatical errors.
It needs to be full of quality information that appeals to the core of your target audience. Aside from the content that you post, you need to engage your audience by responding promptly to their requests, questions or comments.
Then follow it up by getting in touch with them personally to build a rapport based solely on business relationship.
In addition, you need to quickly learn and adapt to new technology.
If most of your target audience are on twitter or Instagram, then that's where you need to be as well.
Your prospecting needs to be done daily and in the mornings and afternoons. This is the ideal time your potential customers will be able to see what you have posted for them to see.
More importantly, change your marketing campaigns and contents frequently. Nothing bores people quickly than a repetitive marketing message, or one that hasn't been updated in months.
So be creative and innovate with your content page or campaigns. Add spice and useful quality information that would engage the interest of the customer and make them yearn for more information.
You can also upload videos about what you are marketing online via Facebook, WhatsApp or YouTube.
Finally, it is important to learn the 'art of closing the deal'. However, before you do this. You need to know your business/product inside out.
Your potential customers will test your product knowledge, and you have to be able to respond with thoughtful answers. But only close the deal when you are thoroughly satisfied that you have covered all the bases of any objection.
This is by no means the only tried and tested marketing strategies you can use. You need to keep testing, reworking and changing the marketing strategies that produce goal oriented results for you.
Best wishes
